![]() ![]() This fascinating book chronicles step-by-step how he did it. The result was a breathtakingly successful campaign for an exercise device called the Thighmaster which generated sales in excess of 100 million. Even I learned a lot." Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. In 1990 Peter Bieler, a video producer and former Procter & Gamble marketing executive, decided to leave his corporate job and become an infomercial entrepreneur. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. The marketing strategy alone is worth the price of admission." Paul B. "Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. ![]()
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